The cross stitch community is fantastic at supporting local cross stitch suppliers, however sometimes they don’t carry the thing that you want, the prices are a little steep, or you just want a larger range. For most, going to a larger store like Hobby Lobby or Joanns, but thanks to big halogen lights, your threads can be damaged before you’re brought them!
That’s where online stores come into play, which offer home delivery, fantastic service and ranges, but also you can find fantastic cross stitch thread deals. We’re rounding up the best online stores.
 
All stores were suggested by our social media followers, they all had to supply needles, threads and aida of multiple types and had to pass a few delivery tests. We are not affiliated with any of these stores and do not get kickbacks. Updated July 2023.
 
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Jump to United Kingdom (UK)
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Best online cross stitch stores – US

 
 


 
Whilst many think of Etsy as a great place to get cross stitch patterns, it’s also a fantastic place to get threads and tools. With hundreds of small stores across America, they offer great prices, and you always get impeccable customer care.
 
 

 
123Stitch is by far the best place to get cross stitch supplies online in the US. Finding cross stitch items online isn’t hard, but 123stitch offers two things that others don’t. Firstly, value; a skein of DMC thread will cost you only 56c! The second is the sheer volume of items available. If you want it, they’ve got it.
Fast shipping, great customer service, and an unbeatable price mean they are the top dog of online stores.
 
 

 
Maydel not only sells a really extensive range of cross stitch items, but they also sell books, magazines, and other craft items. What’s particularly special about Maydel though, is they loop in with designers to offer kits for designers that don’t have as much exposure. They’ve also the largest carrier of DMC threads on the internet (yes, of any country), they have the largest collection of nickel-free needles in the US and they’ve devoted to fair practices and environmental improvement!
 
 

 
EverythingCrossStitch says everything you need to know about it with their name; they have everything you need for cross stitch. Sure, there isn’t a lot of tools that aren’t purely for cross stitch (no magnifiers and the like), but they have boatloads of everything else; including the largest selection of cross stitch threads of any online company in the US or elsewhere. Prices are just as cheap as others on this list, and postage is also excellent. The one thing I would say is they suffer from a lack of aida brands; they don’t stock Zweigart for example, however that really is the only negative that can be said.
 
 

 
CrossStitchWorld really tries to offer the best out there in the cross stitch world, that much is clear as soon as you step on their site. They have stock of pretty much anything you can think of, and whilst the prices aren’t rock bottom, they’re pretty good too. Sadly CrossStitchWorld doesn’t get as much focus as it should, as it’s far better than the big craft stores.
 
 

 
Our number one online store is Lakeside Needlecraft, and we’re not alone, it is by far the largest UK based online retailer out there. And there is a good reason for this; they’re excellent.
They have a gigantic range of everything you can think of, they supply to your door super fast, they have great customer care, they have a points program, and they’re really good value for money. To give you an idea, you can pick up a DMC skein for 69p, a good £30 cheaper than stores.
Their website can be a little annoying to find your way through, however, their search is superb. They also have a huge selection of patterns from large and small designers and have even started putting their own cross stitch pattern books out.
 
 

 
ABC Stitch (or ABC Stitch Therapy as its currently known) doesn’t have a modern site. But they have everything else. They’re one of the longest-running online stores, and they stock frankly, an overwhelming amount of stitchy supplies, so much that you will never get bored of looking through their catalog. Prices are pretty good, although a DMC skein will set you back 69c.
 
 

Best online cross stitch stores – Canada

 
 

 
Thanks to Etsy’s worldwide shipping you can get your hands on tools and threads from across the border, meaning on average everything will be slightly cheaper.
 
 

 
At 69c per DMC skein, StitchItCentral was suggested to me for a great value website, however, that would be unfair to them; they’re more than that. With a frankly astonishing range of cross stitch supplies, including magazines, something often forgotten about by other retailers, they’re a great resource for everything cross stitch. The only downside is browsing can be a bit of a pain due to their depth of range, but so long as you know what you want; they can supply it.
 
 

 
59c per DMC skein is a super great deal. However, Herrschners isn’t just about cut-price costs. Around for over 120 years, Herrschners has developed relationships with every single supplier of anything cross stitch, meaning they have a crazy level of stock. They also have great customer service, including project assistance (which is worth trying just for the novelty!) and a quick dispatch process. They do run adverts on their site as well, which is a little annoying, but that’s the only negative to say.
 
 

Best online cross stitch stores – UK

 
 

 
Our number one online store is Lakeside Needlecraft, and we’re not alone, it is by far the largest UK based online retailer out there. And there is a good reason for this; they’re excellent.
They have a gigantic range of everything you can think of, they supply to your door super fast, they have great customer care, they have a points program, and they’re really good value for money. To give you an idea, you can pick up a DMC skein for 69p, a good £30 cheaper than stores.
Their website can be a little annoying to find your way through, however, their search is superb. They also have a huge selection of patterns from large and small designers and have even started putting their own cross stitch pattern books out.
 
 

 
Need to find that special edition thread? A DMC thread shade chart, or another hard to find tool? Etsy is the place to go. With loads of worldwide sellers, finding the item you need has never been easier.
 
 

 
Stitcher is not a website I knew about until recently. I had always been a SewAndSo shopper (before they went out of business) however the other big player was Stitcher. They have a more simplistic website design and it hasn’t really kept up with the times, however, that doesn’t stop them from having a great selection and great prices. So much so that their Trustpilot score is the highest I’ve ever seen!
 
 

 
Previously known purely for their large modern pattern and kit selection (which they still have a load of), Stitched Modern has started moving into the traditional cross stitch retail space lately. What really makes them stand out from the crowd is the quality of their products. They only choose quality items that they themselves use to design and stitch. Not only that, but they have products that other retailers don’t, like my much loved cross stitch travel scissors.
 
 

 
Hobbycraft is the largest craft retailer in the UK, and therefore, it’s no surprise that they’re also one of the best online stores. Hobbycraft has always looked to build their online shop at the same time as their stores, but their preference is on supplying low-cost products. This often means that they have a lot of too-good-to-be-true products, however, if you ignore these, they still have a great selection, and actually boast a better selection than others on this list; but you do pay a premium, and postage is high.
 
 

Best online cross stitch stores – Australia

 
Threaded Needle doesn’t sell a lot of items, and in fact, they basically don’t sell patterns or kits at all. But they’re known for quality, low price basics. You need threads, they have them. You need needles, they have them. You need fabric, they have them. But if you need that specific type of needle or that rare brand of thread or that specific color of aida; they aren’t a great place to go.
This all sounds rather negative, however, ThreadedNeedle is one of the best places you can shop for the basics you need. So long as you aren’t doing something cutting edge or crazy, they’ll have what you need, meaning they’re a trustworthy supplier, with great customer care.
 
 

 
More than just a cross stitch store OzStitch supplies a bit of everything. Closer to a brick and mortar store than any other online store OzStitch has a great direct relationship with suppliers meaning they never run out of the usual suspects (although they often have out of stock cross stitch kits listed on the site), giving you a great place to stock up from, even if they’re a little expensive ($1.10 per DMC skein).
In addition to its great stock, it’s one of the only online stores anywhere in the world, that will let you come and visit their facility. What makes this more impressive is that it’s a family business and you visit their family property. If that isn’t a sign of honest and open practices, I don’t know what is.
 
 

 
We all know DMC threads can cost a lot in Australia, however, ItchyStitchy is stepping in to help out. At 99c a skein, they are the cheapest online seller of DMC skeins we can find anywhere in Australia. This doesn’t mean that’s the only thing they do though. A somewhat small online store compared to others on this list (and very young too) they supply everything you need at great prices, and they put customer care first. No confusing price points, great communication and a small team you can really get behind.

Best online cross stitch stores – World

 
Whilst we aren’t going to hit on all countries in this guide, most of them do ship internationally. However, even if they don’t ship to you, there is another option; Etsy. It’s a marketplace made by thousands of sole traders, and they sell everything you could ever want (not just cross stitch). As there are loads of people wanting your trade, it drives costs down, and as a result, you get some great deals.
What makes this even better is they have patterns that are only available through Etsy, and they do have copyright issues, but we did a deep dive and found that Etsy was a good thing for the cross stitch world.