Over the last 10 years of cross stitch blogging I’ve seen a lot happen to the craft, and last year I created a post entitled 2017 cross stitch trends. In it I detailed what I thought we’d see in cross stitch for the following year. In some cases, I was totally correct, in others, not so much. So, for 2018 I decided to get a few friends involved and see what their takes on the future ahead would be.
Cross Stitch Magazines
No one saw the fall of Cross Stitch Collection in 2017, it was a fairly massive bit of news. With rocketing costs for printing, and a dwindling ‘traditional’ cross stitch market, magazines are feeling the push. The Cross Stitch Collection may have been the first, but personally I don’t think the last.
In part, most magazines have lost touch with cross stitchers. Now, people are moving to modern stitching, and I think publishers and kit designers might be waking up to that in 2018, just like DMC is currently. Mr X Stitch isn’t as positive, however his own XStitch Mag is proof that modern cross stitch is here to stay.
I’d like to think that other parts of the cross stitch ecosystem might tap into the fact that we live in the modern world, but that’s probably a pipedream. All I know is that XStitch will continue to thrive and disrupt the sector. If people want to subscribe, please do.
Another big surprise of 2017 was DMC’s new threads. Mostly due to the fact that we’d been asking for a permanent set of threads of a few years without word, but the introduction of 35 new threads is a massive deal. So, what about 2018? Now that DMC has filled in most of their gaps of color, I think we’ll really see speciality threads pick up some pace.
Regarding 2018 cross stitch trends from a thread maker’s perspective, I can say that things are looking brighter. That is, brighter colors are in the forecast. People have been asking Kreinik for more neon colors, brighter oranges, and more bright blues like sky blues. I think color cheers us up, so people will be looking to their stitching threads for a boost. Metallic finishes are still a trend, too. Sparkle just makes things special.
We regularly track the best cross stitch software both free and paid, and for most of a year there has been no change. However, once a month for the last 4 months, we’ve had an established name throwing in the towel. Software takes a lot of time to update, and with updates on Windows and Mac being nearly constant, it’s a big undertaking.
However, with more and more users moving to Mac (which we see as the most traffic at the moment), we think more and more cross stitch pattern creation software companies will go out of business, and those that don’t will try to take on the Mac market.
There are two things that stand in the way, the first is free online software, such as StitchFiddle which have consistently got better and better over the years. The second are big players such as UrsaSoftware, with MacStitch.
This year we featured a great series of posts on Twitch, where we look into the rise of these massive video sharing platforms. This trend means one of two things; either first off, we’ll see a massive growth in their audiences, with specialist tools coming out to support them, or a balanacing out of their market share and becoming a core feature of all cross stitchers content consumption.
But regardless of what happens, it shows that cross stitchers aren’t afraid of new things, so I think we might see something new come out of the ashes if the ‘pop’ really does happen.
My dream for 2018 is that the Twitch Creative will keep expanding to new audiences. I hope that we can have a larger presence in the broadcasting community and prove that cross stitch is a thriving art as opposed to a dying art as some believe. On a personal note, you can look forward to a new creative podcast coming your way in 2018.
We never normally speak about patterns, as we want to remain independent, however recently we’ve seen a change in patterns. It might be small at the moment, but snarky patterns appear to be making a comeback, with more and more Etsy listings having them. We’ve even seen a few in lifestyle magazines.
There is a growing interest in non-traditional topics, and a huge explosion of patterns featuring simple graphics with snarky or rude phrases. This trend seems to have been spearheaded by Julie Jackson of Subversive Cross Stitch, and now other designers are adding their own take on this trend. The mix of inappropriate phrases and images with a traditional craft seems to really appeal to many stitchers, and provides them with a way to relax that’s also comic relief from their hectic lives.
Whilst cross stitch is our main passion in life, finally, let’s talk about embroidery. Cross stitchers tend to try out a series of new crafts throughout any given year, and I think embroidery will spearhead this year. The biggest reason for this, is the sheer volume of Sashiko I’ve seen on clothes, magazines, wallpapers and bags. I think this year we might just loose a few cross stitchers.