Is Etsy a Good Thing for the Cross Stitch World?

When I first started with cross stitch, Etsy was around, but it just didn’t have anything in the way of cross stitch on it. However, in the last years, there has been an increasing number of people and brands selling cross stitch patterns on Etsy, alongside tools and threads. But is it a force for good?

Google Trends Report on search term Etsy Cross Stitch (Source: Google Trends)
Google Trends Report on search term Etsy Cross Stitch (Source: Google Trends)

The Good

Let’s start off with the good side of Etsy. At first, Etsy seems like a fantastic thing for both those selling cross stitch patterns online, but also those buying. Sadly, commercial patterns still aren’t creating modern designs, and whilst there are newer magazines like XStitch Magazine, finding a modern cross stitch pattern is nearly impossible without Etsy.
This has a series of benefits, from introducing new, and younger cross stitchers, creating a pool of modern cross stitch patterns, giving cross stitch designers a place to sell, improving overall quality of patterns, but also dropping prices of patterns.
When I started stitching I had to come up with my own pattern ideas, put them down on paper and stitch them on the fly. There was no way that I could get those types of patterns other than making them myself. That worked for a lot of us, but I know cross stitchers who just gave up as they couldn’t stand making patterns. I know this is totally down to the Etsy platform, in fact, affordable cross stitch pattern software has risen at the same time as Etsy has and as a result Etsy was simply the platform of choice, but the fact remains that it’s Etsy that has helped give cross stitch designers a voice, and a place to sell. Without it major brands that win awards yearly like Peacock and Fig and Floss and Mischeif wouldn’t exist today if it wasn’t for Etsy.

Etsy Listings - Lord Libidan's Sarky Stitches (source: Etsy)
Etsy Listings – Lord Libidan’s Sarky Stitches (source: Etsy)

The Bad

But sadly, there is always another side of the coin. With Etsy, this is two-fold; copyright and quality.
I said previously that Etsy has given rise to a wealth of modern cross stitch patterns, with recognizable characters and themes that appeal to your non-your-grandmas cross stitch. But with this comes the obvious issue of cross stitch and copyright. I know us designers tend to go on about it, but there is a genuine reason why you should care about cross stitch and copyright. For small designers its a case of having a business or not having a business, and for larger brands, it’s simply a case of breaking the law. In fact, when writing this post I had to alert a designer that someone else was selling their patterns on Etsy without their knowledge.

copyright definition Image (source: Wikipedia)
Image shared under Creative Commons License! (source: Wikipedia)

And it doesn’t make things better for buyers either. In fact its hard to know if you’ve brought a cross stitch pattern that isn’t copyrighted. The fact of the matter is there are hundreds of Etsy stores out there selling TERRIBLE cross stitch patterns, and they do their utmost to make it hard to know if you’re buying a quality cross stitch pattern. You can force an image through a cross stitch pattern generator in seconds, but the pattern will suck. And whilst most designers don’t spend 100 hours making a cross stitch pattern you need someone to spend time on the pattern to make it good. To make sure it’s not something that will go straight into the bin.


So where does this leave us? Well, on principle I would say Etsy is good for the cross stitch world.
But that is on a few provisos. The first, is that you don’t count the rampant copyright theft that happens. Sadly, the only way that this will stop is buyers need to stop buying cross stitch patterns they know to be copyrighted, and for brands to work with designers to make quality cross stitch pattern books. I’ve made a few now, and I know its a big price on publishers, but there is a market out there that will buy it.
But on principle, thanks to Etsy, there is a thriving cross stitch community that creates, buys and sells modern cross stitch patterns, and proving that cross stitch isn’t dead.

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This Post Has 2 Comments

  1. Barbara B

    I recently got back into cross stitch and created a Pinterest board. I am floored at all the rip offs from Eastern European countries/websites -some of them being taken from Etsy artists ! I’ve seen many from established companies such as Mill Hill, Dimensions, etc., being ripped off with copies of the patterns and floss charts.

    1. LordLibidan

      Sadly the problem appears to be getting worse and worse over time, with a big influx of copies coming from Eastern Europe right now. All we can really do is spread the message that they’re fake and hope they go out of buisness.